Revlon Hair Tools UGC

Services: Influencer Vetting, Communications & Negotiation, Content Strategy, Key Messaging, Social Media Measurement Impact Reporting and Community Management

While Revlon master brand has no issue turning heads, the Revlon Hair Tools page faced a little more difficulty. Since we weren’t allowed to leverage the master brand’s page, we needed to get creative.

We searched the corners of the internet to find micro-influencers who showed diversity in their follower demographics and personal style. I aggressively sent out personalized care packages to each of the 40 influencers and asked them to share UGC for us to post on our own page.

By allowing us to use their images and tag them, we saw a boost in Instagram and Facebook engagements by 57% in just 2 days. A few of our influencers were so pleased with the products, they posted them on their own page.